DTC (Direct-to-Cosnumer) brands are consumer brands born on the internet. They are vertically integrated and focus on delivering a great online shopping experience. This enables them to take full ownership of the customer journey end-to-end.
The DTC goldrush started in the US, with companies like Warby Parker and Casper. But it's coming to Europe fast. Growing brands, like Ace & Tate and VanMoof, are investing heavily on their digital experience and reaping the fruits.